Last edited by Kesida
Tuesday, July 21, 2020 | History

6 edition of Cybermarketing found in the catalog.

Cybermarketing

how to use the Internet to market your goods and services

by Pauline Bickerton

  • 82 Want to read
  • 33 Currently reading

Published by Butterworth-Heinemann in Oxford, Boston .
Written in English

    Subjects:
  • Internet marketing.,
  • Internet advertising.

  • Edition Notes

    StatementPauline Bickerton, Matthew Bickerton, and Upkar Pardesi.
    ContributionsBickerton, Matthew., Pardesi, Upkar., Chartered Institute of Marketing.
    Classifications
    LC ClassificationsHF5415.1265 .B53 2000
    The Physical Object
    Paginationxvi, 355 p. :
    Number of Pages355
    ID Numbers
    Open LibraryOL6787480M
    ISBN 100750647043
    LC Control Number00044449

    This is an ex-library book and may have the usual library/used-book markings book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,grams, ISBN The company website has to be viewed as part of a strategic cybermarketing (Bickerton et al. ) plan. Much of construction would seem to fall within the b2b e .

      Boom! Your book is finally written, and it's freakin' amazing (if you say so yourself). You've sent it off to the editor for a spit and shine. You've created a kick ass cover that looks, well, bestseller-worthy. You've uploaded that sucker to Amazon, and you're just waiting for the dollars to start rolling in and the readers to start punching in 5 stars and rave reviews. QUICK SUMMARY: We are big fans of Scott Stratten’s book UnMarketing: Stop Engaging because it is an entertaining and informative guide to a wide variety of important business topics such as: social media, customer service, and viral content. However, Twitter is the most extensively covered topic. At the heart of every insight is the philosophy that authentic, .

    The Marketing Book is the ideal user-manual for this vital work.’ - Professor Gerard Hastings, The Institute for Social Marketing, University of Stirling, UK ‘Marketing has seen huge changes over the last 20 years with the opportunity from new digital media and technologies which have been enthusiastically adopted by consumers and.   Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians.


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Cybermarketing by Pauline Bickerton Download PDF EPUB FB2

Cybermarketing How to use the Internet to market your goods and services. Book • 2nd Edition • Edited by: Pauline Bickerton, Matthew Bickerton and Upkar Pardesi.

Browse book content. About the book. Search in this book. Search in this book. Browse content Table of contents. 'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers Cybermarketing book managers who need to know how to use the Internet to promote and sell their Edition: 2nd Edition.

This book has good ideas and presents a basic outlay of marketing on the web. Like a lot of other books on Cybermarketing book subject, the promises are a bit thick while the meat is a bit thin. There's a lot of small details this book misses. Instead, the book mentions Cited by: Cybermarketing How to use the Internet tomarket your goods and services Second edition Pauline Bickerton, Matthew Bickerton andUpkar Pardesi Published in association withthe Chartered Institute of Marketing - Selection from Cybermarketing, 2nd Edition [Book].

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet - Selection from Cybermarketing, 2nd Edition [Book].

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Cybermarketing is the only UK book on the subject to have its own site on the Internet, where you will find examples of good practice, updates and further tips from the authors and practical advice on where to go next.

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Kim Zetter (shelved 19 times as cyber-security) avg rating — 4, ratings — published Want to Read saving Want to Read Rate this book. Cybermarketing. by Pauline Bickerton,Matthew Bickerton,Upkar Pardesi. Share your thoughts Complete your review. Tell readers what you thought by Brand: Taylor And Francis.

"Unmarketing: Stop Marketing. Start Engaging" is a fantastic guide for anyone who has ever wondered why no one "likes" them online. Through real world Scott Stratten has written an incredibly approachable and user-friendly book on a subject that can be a bit daunting.4/5.

Define cybermarketing. cybermarketing synonyms, cybermarketing pronunciation, cybermarketing translation, English dictionary definition of cybermarketing. n 1. a direct marketing technique in which a company persuades internet users to forward its publicity material in e-mails 2.

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